Articles on: View store plans

Visitor traffic

The report helps visualize customer movement in the store's sales area using a heat map. This allows you to understand the popularity of zones during different periods and identify which additional products were purchased together with the selected category.


In this article we will review the "Visitors traffic" report: how to configure it and how to read the heat map.




Contents

What is a heat map
How to configure the report



What is a heat map

The heat map displays the popularity of different zones in the store using a color scale:

  • Red and yellow — zones with the highest concentration of customers;
  • Green and light blue — zones with the lowest customer flow.


Note! The heat map is built based on the receipts included in the selection. The construction takes into account the possible shortest routes a customer could have taken through the sales area to collect all the products from their receipt.


For example: If you select the category "Sweet Drinks", the report takes into account all receipts that contain products from this category. The heat map will show visitor movement toward products from this category, as well as related zones — for example, toward products from the "Snacks" category, if they appeared in the same receipts.



How to configure the report


Important! To use the report, you need to set the entrance and exit on the store plan and link the checkout to the store plan. The walls of the store plan must be continuous and without gaps — otherwise the heat map will display incorrectly.


To open the report, click "Analytics" → "Visitors traffic" on the left toolbar.


In the "Report settings" panel:

  1. Click the "Period" field and select the required date range in the calendar or use one of the ready-made options;
  2. Specify the "Time Range" — select the start and end time for analyzing customer movement;
  3. Select the "Product category" to filter receipts.

Updated on: 05/08/2026

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